MBA in Marketing – List of Top Colleges in India
MBA IN MARKETING
MBA with a specialization in a Marketing area emphasizes the managerial tasks required to match the marketing resources of the firm (product, distribution, advertising, pricing) to consumer needs. MBA IN MARKETING is the proactive part of any organization. At the broadest level, MBA in Marketing is responsible for transforming consumer needs into products and services, the firm can profitably offer, and effectively delivering and promoting those offerings to the marketplace.
Marketing activities are both strategic and tactical. At the strategic level, it bears primary responsibility for determining the product/market choice, the firm makes based on analysis of demand, competition, economics, and the firm’s unique ability to secure a competitively defensible position in the marketplace. At the tactical level, it plans for and implements such activities as marketing research, distribution, pricing, advertising, and sales promotion, which ensure the day-to-day success of the firm and its offerings in the marketplace.
Specializations
There are four specializations within MBA in Marketing: General Marketing, Product Management, Entertainment, Media, & Technology, and Luxury Marketing. These four specializations of MBA in Marketing are discussed below:
Product Management
The Product Management Specialization prepares students for the responsibilities of managing a product or brand. A product or brand manager typically runs a business within the context of a larger organization, but the skills taught in the product management specialization are important for those planning to run a single-product company too. Elements of product management include: building and defending brands; collecting and analyzing market research data; and developing and introducing new products. This specialization is for students interested in careers in product management, brand management, marketing management, and certain fields of consulting, as well as those who aspire to hold senior management positions in any industry.
Entertainment, Media, & Technology
Entertainment, Media & Technology (EMT) program provides a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry, while exploring new industry concepts and analyzing leading companies such as Time Warner, Disney, Sony, Viacom and NBC Universal. Courses are offered in a variety of disciplines, including marketing, finance, economics, accounting, management, law and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media and publishing.
Luxury Marketing
This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.
The list made on the basis of various surveys such as Business India Ranking 2010 ,CSR GHRDC B- School, Survey 2012 provides quite a good number of MBA institutes in Delhi and other States as well.
Though we have tried to get the most accurate information on the best business schools & colleges in Delhi, we will not be shouldering any responsibility if someone tends to disagree with the list of top management institutes in Delhi that has been put up here.
Colleges Offering MBA in marketing (Delhi & NCR)
RANKING | COLLEGE NAME | PLACE |
1 | Institute for Integrated Learning in Management, IILM | Delhi |
2 | Faculty Of Management Studies, FMS | Delhi |
3 | IIBS | Noida |
4 | Fostiima Business School | New Delhi |
5 | Accurate Institute of Management & Technology | Noida |
6 | Amity School of Distance Learning (ASoDL) | Noida |
7 | BK One | Gurgaon |
8 | Brahmanand Institute of Research Technology and Management | Gurgaon |
9 | Galgotias Business School | Greater Noida |
10 | Indian Institute of Foreign Trade (IIFT) | New Delhi |
Colleges Offering MBA in Marketing (Mumbai)
RANKING | COLLEGE NAME |
1 | S. P. Jain Institute of Management |
2 | Jamunalal Bajaj Institute of Management |
3 | Narsee Monjee Institute of Management |
4 | SJMSoM, IIT Bombay |
5 | Welingkar Institute of Management |
6 | NITIE |
7 | K. J. Somaiya Institute of Management |
8 | MET Institute of Management |
9 | SIMSREE |
10 | ITM Business School |
Colleges Offering MBA in Marketing (Bangalore)
RANKING | COLLEGE NAME |
1 | Indian Institute of Management Bangalore (IIMB) |
2 | Administrative Management College |
3 | Christ College |
4 | Department of Management Studies – Indian Institute of Sciences (IISc) |
5 | Department: School of Management – Bangalore University |
6 | Garden City College of Science & Management Studies |
7 | Indian Business Academy |
8 | Institute of Finance & International Management |
9 | Institute of Technology & Management (ITM) |
10 | Kristu Jayanti College |
Colleges Offering MBA in Marketing (Chennai)
RANKING | COLLEGE NAME |
1 | Department of Management Studies – IIT Madras |
2 | DMS, Anna University |
3 | Great Lakes Institute of Management |
4 | Institute for Financial Management and Research (IFMR Chennai) |
5 | ITM Chennai |
6 | Loyola Institute of Business Administration |
7 | M.O.P. Vaishnav College for Women |
8 | Rajalakshmi Engineering College DMS |
9 | Sri Sairam Institute of Management Studies |
10 | SRM School of Management |
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33 Responses to MBA in Marketing – List of Top Colleges in India
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i want to know about best marketing and finance colleges in india
Best collages for marketing stream ??
I need to take top b school can possible to take payment seat
I need to take top b school can possible to take payment seat
Wow, I didn’t know there are so many institutes in India that offer best MBA in marketing programs. I was so confused to select the top institute to pursue marketing, thankfully this blog helped me a lot. I shall share it with my friends too.
I am a b paharm graduate & having experience of 4year want to do mba in marketing , please suggest the best institute for marketing
I M PERSUING IN BCOM FINAL YEAR.
I HAVE 2.5YRS EXPERIENCE IN MARKETING.
I WANT TO DO REGULAR MBA
PLS SUGGEST ME BEST COLLEGE
mba in marketing (post graduation diploma in marketing)
Searching a Good PGDM college in india. budget between 6-9 L . Confused between MBA and PGDm
searching for a good college for mba in marketing
which college is good for marketing and advertising
Thanks! This is a good list of colleges offering mba in marketing in the four cities. ITM Institute also offers executive mba courses in marketing, finance and financial markets. It has centres in Mumbai, Navi Mumbai, Chennai and Delhi and other cities in India.
i have done bsc in hotel management(hm) and want to further do mba in sales and marketing so what will be the best way to go about it and what colleges in india it self should be good choice and would i need to have a experience. if so then in what stream for example since i have done hm and working in hotel is good enough or should i be working in sales and marketing itself. plz do reply
I am currently working as software engineer in TCS with one year experience.I am not much fond of Coding,so I would like to do MBA.How many years of experience is required to get into MBA?
Suggest..Looking forward!!
please tell me the best career options in the field of marketing after b.com. either i should go for masters, or for 1 year job experience. also tell me the best master degree in marketing.
I would like to know about the colleges in india for 600 gmat score, also about alliance university bangalore.
are there any colleges that offer a major in marketing??
need to know about mba and top colleges for the same
I want to specialize in a particular field in marketing . Need to discuss the same
Need details of programs in MBA Marketing and their admission procedure details.
best be school to pursue mba in marketing in india
which college is best in India for MBA in marketing and strategy & how can one get the admission there?
I want to know about the best college of MBA in marketing and the procefure of getting in. I am presently in second year and will be appearing for entrances in 2017
currently i am going job and i want to do MBA in marketing which is good for me post graduation diploma or 2 years MBA.
what is marketing management all about???
and what are the different courses in commerce after class 12?
This article is very helpful for the students who have an interest in MBA.They can see the top colleges for MBA in India.
MBA in marketing mainly deals with marketing and the field related to it like advertising, consumer behavior, promotion and sales of goods and services, as well as management consulting. MBA in marketing helps candidates in learning to organize, manage, and compensate the sales team of any company. MBA marketing professionals are always in great demand in all industrial sectors because of increase in competition in marketing products and services. They are sure to enjoy excellent career growth in this highly competitive world. So this article is serves the best for all aspirants of MBA-in marketing
nowadays students prefer walking in marketing field after completing their graduation. but mba in marketing has do be done from renonud colleges in order to built a good career in marketing. this article gives you the names of some of the best colleges in mba-marketing along with their details.
This article is very useful for those whosoever is willing to take MBA as their career prospects.
MBA in MARKETING is most prominent and demanding field nowadays .Every company needs a marketing expert to give a proper guideline to sell their product in the market.
this article looks informative and interested people can take reference from this
to know about the details of MBA in marketting this article will help you..
this 1 is very informative for those people who wants to do MBA in marketing… one can come to know very easily all the details of MBA in marketing by reading this artcl… it will hlps u to know carrer prospect as well as future prospet of MBA in marketing…