Archive for the ‘Management Notes’ Category

  • CRM in B2C Market

    Aug 3, 13 • 3040 Views • Management Notes, Notes • • No Comments

    CRM in B2C Market In consumer market establishing a cordial relationship with the customer is an important consideration. An effective relationship building can be done only by delivering quality service to the customers. There are some important

  • Understanding Marketing Management

    Aug 3, 13 • 1929 Views • Management Notes, Notes • • No Comments

    Understanding Marketing Management Understanding marketing management is a very important aspect of knowing what marketing is all about. According to the American Marketing Association, marketing can be defined as set of processes followed by the organization

  • Promotion of Services

    Aug 3, 13 • 1827 Views • Management Notes, Notes • • No Comments

    Promotion of Services Promotion is one of the most important marketing activities performed by the marketers. Through promotion the marketers are able to create awareness about the product in the minds of the consumers. For an effective promotion strategy the

  • Introduction to Supply Chain

    Aug 3, 13 • 1794 Views • Management Notes, Notes • • No Comments

    Introduction to Supply Chain Supply chain mainly works on the principle of cost and service, the cost that is incurred by the company in the process of the supply chain and the service that is being delivered to the customers. There are many factors that are

  • Concept of Core Competency

    Aug 3, 13 • 1213 Views • Management Notes, Notes • • No Comments

    Concept of Core Competency Every firm has some or the other capabilities in which it has skilled expertise. The firms try to make these capabilities as their core competency, which means something which the other firms find difficult to compete with. For