Placement Criteria of Coca-Cola.
If ever there was a world-recognized brand name synonymous with a particular product, it is Coca-Cola. But while soft drinks represent the company’s heritage, Coca-Cola Enterprises is responsible for manufacturing, selling and distributing a wide range of products including energy drinks, still and sparkling waters, juices, sports and fruit drinks. In addition to the various Coke® brands, products include Dr Pepper®, Fanta®, Sprite®, Schweppes Abbey Well® and Glaceau Vitamin Water® to name but a few. Coca-Cola Enterprises (CCE) is the largest bottler of Coca-Cola products globally.
The company’s roots can be traced back to the birth of the American Coca-Cola bottling business in the 19th century, although today it has grown to serve well over 400 million people throughout North America and Europe. CCE has around 4,650 employees in the UK, with seven manufacturing sites plus regional offces and depots. Coca-Cola GB is a wholly-owned subsidiary which is responsible for marketing and developing new and existing brands.
Coca-Cola Company was developed by the businessman Asa Griggs Candler. The Coca-Cola Company company produces a concentrated carbonated soft drinks which is sold in stores, restaurants in every country other than Cuba and North Korea. The Coca-Cola Company also offers more than 500 brand all over the country other than coca cola beverages. The logo of the company was designed by John Pemberton’s bookkeeper in 1885. Coca Cola was the first sponsor of the Olympic games in 1928 in Amsterdam. According ti the report it has been stated that more than 50 billion beverage serving are consumed all over the world every day. The Coca –Cola brand had become the first brand to top £1 billion in UK.
Coca-Cola Placement Criteria
- Candidate should have 60 % marks in 10th and 12th.
- Must be graduate in any filed with minimum 60% marks throughout.
- There should be no backs.
Aptitude test: there will be an online test will be conducted by the company .The test will consist of mathematical, English, general knowledge and reasoning type question.
Group discussion: In this round the candidates will be given a topic in which they have to give their views either against the topic or with the topic.
Hr interview: In this round candidate will be having a face to face interaction with the Hr of the company. In this round the candidate will be judge on the basis of communication skills, confidence, attitude towards work, body language , general knowledge.
When we talk about a BRAND, Coca-Cola gives this word, its meaning. The first company to launch the soft drinks & still having a firm foot in the market, all over!!
Here is the placement nut- ckracking techmiques for this grand company.
It’ interesting about Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke.