This article tells you about the introduction to digital marketing and also about the types of digital marketing.
Introduction to digital marketing
There are different advertising mediums which are used by the internet marketing agencies. They use television, radio, mobile, social media networking etc for promoting their brands and services. It is an optimistic and easiest way for reaching maximum clients. It employs many practices and techniques within the internet marketing category through which reaching to internet users is the quickest method. It includes outdoor digital advertisements, MMS and SMS.
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Different types of digital marketing and advertising:-
There are two types of digital marketing courses are available. First one is called ‘pull’ and the second one is ‘Push’. Different digital promotion courses are available in both the forms. They are discussed in brief as follows:-
Pull digital marketing:-
This digital marketing procedure is based on the process of user is seeking, searching and pulling out the content with the help of the internet browsing. Some of the best examples of digital marketing are streaming media and blogs. This type of marketing media doesn’t have any restriction in terms of the size, regulations and type of the content. Just the webmaster has to check on regular basis if it is being liked by the users or not. Tracking abilities are restricted too. The page view is similar to all and there is no personalization attached to this form.
Push digital marketing:-
This marketing process includes both the marketer and the audience. SMS, Emails and RSS are the best examples of push digital marketing. This process is used for specific targeted audience. Marketer has to send different emails and messages including the content so that the users get aware of the content. This process drives better revenues for the webmaster as the tracking and reporting is in a detailed structure. The only problem of using this marketing method is that this technology has some specific regulations to follow.
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Benefits of digital marketing:-
1. Easiest and cost effective method of reaching maximum people in less time.
2. Have the ability to connect with the millions of internet users.
3. Have the ability to create good impression.
4. This method takes less time and less work with the higher conversion rates.
5. It is much accessible, long shelf life and also better than the other marketing strategies.
6. It is flexible, accessible and measurable.
7. It doesn’t require long standing commitment.
8. The output of the digital marketing can be tracked.
9. The changes in the design can be quickly implemented.