Archive for the ‘Notes’ Category

  • Service Recovery and Guarantee

    Aug 3, 13 • 5219 Views • Management Notes, Notes • • No Comments

    Service Recovery and Guarantee A good an effective service recovery can help in converting angry and irritated customers into loyal customers. But in order to deliver a good service recovery, the employees of the organization should be ready to put their

  • CRM in B2C Market

    Aug 3, 13 • 3060 Views • Management Notes, Notes • • No Comments

    CRM in B2C Market In consumer market establishing a cordial relationship with the customer is an important consideration. An effective relationship building can be done only by delivering quality service to the customers. There are some important

  • Understanding Marketing Management

    Aug 3, 13 • 1978 Views • Management Notes, Notes • • No Comments

    Understanding Marketing Management Understanding marketing management is a very important aspect of knowing what marketing is all about. According to the American Marketing Association, marketing can be defined as set of processes followed by the organization

  • Promotion of Services

    Aug 3, 13 • 1982 Views • Management Notes, Notes • • No Comments

    Promotion of Services Promotion is one of the most important marketing activities performed by the marketers. Through promotion the marketers are able to create awareness about the product in the minds of the consumers. For an effective promotion strategy the

  • Introduction to Supply Chain

    Aug 3, 13 • 1832 Views • Management Notes, Notes • • No Comments

    Introduction to Supply Chain Supply chain mainly works on the principle of cost and service, the cost that is incurred by the company in the process of the supply chain and the service that is being delivered to the customers. There are many factors that are