Posts Tagged ‘advertising’

  • Managing product life cycle

    Jul 20, 13 • 1520 Views • General • • 1 Comment

    Every product has to undergo different stages of product life cycle, but it is very important to manage the product across different stages of the product life cycle. Given below are the different marketing characteristics and the behavior of each across

  • Advertising and Sales Promotion

    Jul 20, 13 • 1457 Views • General • • No Comments

    Advertising is the process of promotion of the goods and services or ideas by paying a specific amount to the identified sponsor. Once the manager decide the target market and the needs of the buyer, they can make decision on the following factors: The