Posts Tagged ‘brand positioning’

• Understanding Brand Positioning Techniques and Concepts

  Sep 12, 13 • 4411 Views • General • namrata mandhyan • No Comments

  Brand Positioning refers to the activity of creating a brand offer in such a way that it occupies a specific place and value in the target customer’s mind or to target consumer’s reason to prefer your brand over others. For Example- Kotak Mahindra