Sep 12, 13 •
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namrata mandhyan •
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Customer Analysis is one of the important piece of Business Plan. Its the process to identify, evaluate the distinguished characteristics of a base of customers inorder to understand the customer needs, purchasing behaviour, motivation, value orientation for
Sep 12, 13 •
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namrata mandhyan •
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Brand Positioning refers to the activity of creating a brand offer in such a way that it occupies a specific place and value in the target customer’s mind or to target consumer’s reason to prefer your brand over others. For Example- Kotak Mahindra
Jul 20, 13 •
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namrata mandhyan •
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For understanding the environment of the industry it is very important to know in which industry are you in. Focussing on the broad industry can also lead to lack of understanding of the market and the existing competition in the market whereas o word