Posts Tagged ‘brand’

  • What is a brand??

    Jul 20, 13 • 1255 Views • GeneralNo Comments

    According to AMA, a brand can be signified as a name, sign or symbol which can be used to make the goods and services identifiable to the customers or to the other resellers to make them differentiable to that of the competitor’s. What is a brand?? Brand

  • Brand Management- Brand Elements

    Jul 16, 13 • 3503 Views • GeneralNo Comments

    Brand Management- Brand Elements Brand Knowledge is a important factor in building the brand.The structure of Brand Knowledge depends on some important factors like: The initial choice of the brand element The marketing programme through which the brand is