Posts Tagged ‘positioning’

  • STP in Business market

    Jul 19, 13 • 1503 Views • GeneralNo Comments

    Defining market segmentation The process in which the market is divided into different groups (segmenting) of the customers who are having similar type of needs or requirements from the product or of the services.The business marketers first perform the

  • Brand Management- Brand Elements

    Jul 16, 13 • 3439 Views • GeneralNo Comments

    Brand Management- Brand Elements Brand Knowledge is a important factor in building the brand.The structure of Brand Knowledge depends on some important factors like: The initial choice of the brand element The marketing programme through which the brand is