Aug 3, 13 •
4692 Views •
Management Notes, Notes •
namrata mandhyan •
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Service Recovery and Guarantee A good an effective service recovery can help in converting angry and irritated customers into loyal customers. But in order to deliver a good service recovery, the employees of the organization should be ready to put their
Jul 20, 13 •
1518 Views •
General •
namrata mandhyan •
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Every product has to undergo different stages of product life cycle, but it is very important to manage the product across different stages of the product life cycle. Given below are the different marketing characteristics and the behavior of each across