MBA in Marketing – List of Top Colleges in India

Dec 29 • Management, Top Colleges • 28449 Views • 33 Comments on MBA in Marketing – List of Top Colleges in India

MBA IN MARKETING

 MBA with a specialization in a Marketing area emphasizes the managerial tasks required to match the marketing resources of the firm (product, distribution, advertising, pricing) to consumer needs. MBA IN MARKETING is the proactive part of any organization. At the broadest level, MBA in Marketing is responsible for transforming consumer needs into products and services, the firm can profitably offer, and effectively delivering and promoting those offerings to the marketplace.

Marketing activities are both strategic and tactical. At the strategic level, it bears primary responsibility for determining the product/market choice, the firm makes based on analysis of demand, competition, economics, and the firm’s unique ability to secure a competitively defensible position in the marketplace. At the tactical level, it plans for and implements such activities as marketing research, distribution, pricing, advertising, and sales promotion, which ensure the day-to-day success of the firm and its offerings in the marketplace.

Specializations

There are four specializations within MBA in Marketing: General Marketing, Product Management, Entertainment, Media, & Technology, and Luxury Marketing. These four specializations of MBA in Marketing are discussed below:

 Product Management

The Product Management Specialization prepares students for the responsibilities of managing a product or brand. A product or brand manager typically runs a business within the context of a larger organization, but the skills taught in the product management specialization are important for those planning to run a single-product company too. Elements of product management include: building and defending brands; collecting and analyzing market research data; and developing and introducing new products. This specialization is for students interested in careers in product management, brand management, marketing management, and certain fields of consulting, as well as those who aspire to hold senior management positions in any industry.

 Entertainment, Media, & Technology

Entertainment, Media & Technology (EMT) program provides a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry, while exploring new industry concepts and analyzing leading companies such as Time Warner, Disney, Sony, Viacom and NBC Universal. Courses are offered in a variety of disciplines, including marketing, finance, economics, accounting, management, law and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media and publishing.

Luxury Marketing

This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.

The list  made on the basis of various surveys such as Business India Ranking 2010 ,CSR GHRDC B- School, Survey 2012  provides quite a good number of MBA institutes in Delhi and other States as well.

Though we have tried to get the most accurate information on the best business schools & colleges in Delhi, we will not be shouldering any responsibility if someone tends to disagree with the list of top management institutes in Delhi that has been put up here.

  Colleges Offering MBA in marketing (Delhi & NCR)

RANKINGCOLLEGE NAMEPLACE
1Institute for Integrated Learning in Management, IILMDelhi
2Faculty Of Management Studies, FMSDelhi
3IIBSNoida
4Fostiima Business SchoolNew Delhi
5Accurate Institute of Management & TechnologyNoida
6Amity School of Distance Learning (ASoDL)Noida
7BK OneGurgaon
8Brahmanand Institute of Research Technology and ManagementGurgaon
9Galgotias Business SchoolGreater Noida
10Indian Institute of Foreign Trade (IIFT)New Delhi

 

Colleges Offering MBA in Marketing (Mumbai)

RANKING             COLLEGE NAME
1S. P. Jain Institute of Management
2Jamunalal Bajaj Institute of Management
3Narsee Monjee Institute of Management
4SJMSoM, IIT Bombay
5Welingkar Institute of Management
6NITIE
7K. J. Somaiya Institute of Management
8MET Institute of Management
9SIMSREE
10ITM Business School

 

 

Colleges Offering MBA in Marketing (Bangalore)

RANKINGCOLLEGE NAME
 1Indian Institute of Management Bangalore (IIMB)
2Administrative Management College
3Christ College
4Department of Management Studies – Indian Institute of Sciences (IISc)
5Department: School of Management – Bangalore University
6Garden City College of Science & Management Studies
7Indian Business Academy
8Institute of Finance & International Management
9Institute of Technology & Management (ITM)
10Kristu Jayanti College

 

Colleges Offering MBA in Marketing (Chennai)

RANKINGCOLLEGE NAME
1Department of Management Studies – IIT Madras
2DMS, Anna University
3Great Lakes Institute of Management
4Institute for Financial Management and Research (IFMR Chennai)
5ITM Chennai
6Loyola Institute of Business Administration
7M.O.P. Vaishnav College for Women
8Rajalakshmi Engineering College DMS
9Sri Sairam Institute of Management Studies
10SRM School of Management

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