MBA IN MARKETING
MBA with a specialization in a Marketing area emphasizes the managerial tasks required to match the marketing resources of the firm (product, distribution, advertising, pricing) to consumer needs. MBA IN MARKETING is the proactive part of any organization. At the broadest level, MBA in Marketing is responsible for transforming consumer needs into products and services, the firm can profitably offer, and effectively delivering and promoting those offerings to the marketplace.
Marketing activities are both strategic and tactical. At the strategic level, it bears primary responsibility for determining the product/market choice, the firm makes based on analysis of demand, competition, economics, and the firm’s unique ability to secure a competitively defensible position in the marketplace. At the tactical level, it plans for and implements such activities as marketing research, distribution, pricing, advertising, and sales promotion, which ensure the day-to-day success of the firm and its offerings in the marketplace.
There are four specializations within MBA in Marketing: General Marketing, Product Management, Entertainment, Media, & Technology, and Luxury Marketing. These four specializations of MBA in Marketing are discussed below:
The Product Management Specialization prepares students for the responsibilities of managing a product or brand. A product or brand manager typically runs a business within the context of a larger organization, but the skills taught in the product management specialization are important for those planning to run a single-product company too. Elements of product management include: building and defending brands; collecting and analyzing market research data; and developing and introducing new products. This specialization is for students interested in careers in product management, brand management, marketing management, and certain fields of consulting, as well as those who aspire to hold senior management positions in any industry.
Entertainment, Media, & Technology
Entertainment, Media & Technology (EMT) program provides a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry, while exploring new industry concepts and analyzing leading companies such as Time Warner, Disney, Sony, Viacom and NBC Universal. Courses are offered in a variety of disciplines, including marketing, finance, economics, accounting, management, law and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media and publishing.
This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.
The list made on the basis of various surveys such as Business India Ranking 2010 ,CSR GHRDC B- School, Survey 2012 provides quite a good number of MBA institutes in Delhi and other States as well.
Though we have tried to get the most accurate information on the best business schools & colleges in Delhi, we will not be shouldering any responsibility if someone tends to disagree with the list of top management institutes in Delhi that has been put up here.
Colleges Offering MBA in marketing (Delhi & NCR)
|1||Institute for Integrated Learning in Management, IILM||Delhi|
|2||Faculty Of Management Studies, FMS||Delhi|
|4||Fostiima Business School||New Delhi|
|5||Accurate Institute of Management & Technology||Noida|
|6||Amity School of Distance Learning (ASoDL)||Noida|
|8||Brahmanand Institute of Research Technology and Management||Gurgaon|
|9||Galgotias Business School||Greater Noida|
|10||Indian Institute of Foreign Trade (IIFT)||New Delhi|
Colleges Offering MBA in Marketing (Mumbai)
|1||S. P. Jain Institute of Management|
|2||Jamunalal Bajaj Institute of Management|
|3||Narsee Monjee Institute of Management|
|4||SJMSoM, IIT Bombay|
|5||Welingkar Institute of Management|
|7||K. J. Somaiya Institute of Management|
|8||MET Institute of Management|
|10||ITM Business School|
Colleges Offering MBA in Marketing (Bangalore)
|1||Indian Institute of Management Bangalore (IIMB)|
|2||Administrative Management College|
|4||Department of Management Studies – Indian Institute of Sciences (IISc)|
|5||Department: School of Management – Bangalore University|
|6||Garden City College of Science & Management Studies|
|7||Indian Business Academy|
|8||Institute of Finance & International Management|
|9||Institute of Technology & Management (ITM)|
|10||Kristu Jayanti College|
Colleges Offering MBA in Marketing (Chennai)
|1||Department of Management Studies – IIT Madras|
|2||DMS, Anna University|
|3||Great Lakes Institute of Management|
|4||Institute for Financial Management and Research (IFMR Chennai)|
|6||Loyola Institute of Business Administration|
|7||M.O.P. Vaishnav College for Women|
|8||Rajalakshmi Engineering College DMS|
|9||Sri Sairam Institute of Management Studies|
|10||SRM School of Management|
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