Secondary Data Collection
Secondary Data Collection
Levels of Information
Primary source of information- these are the raw data or the original source of the information without any form of interpretations that represents a position or official form of an opinion. These are the most trusted and authoritative sources because in these sources the data is not tabulated by the second party.
Secondary source of information:these are the interpreted form of the primary information. All type of references come under this category of sources.
Tertiary source of information :these can be the interpretations of the secondary sources of information but are mostly represented as indexes, bibliographies and search engines.
Internal Sources
- Marketing related documents and databases
- Documents and databases related to operations
- Documents and databases related to human resources
- Documents and databases related to finances
- Documents and databases related to management
External Sources
- Proprietary Sources
÷ Non profit agencies
÷ Business organizations
- Public Sources
÷ Non profit organizations
÷ Businesses
÷ Government regulated agencies
Types of Information
There are five type of information that can be used by the researchers these are :
- Indexes
- Dictionaries
- Bibliographies
- Handbooks
- directories
Evaluating Information Source
It is very important to evaluate the source from which the information is collected. The evaluation and selection of the source is done based on the five factors:
- Purpose or objective of the research
- Scope of the study
- Authority involved
- Audience targeted
- Format of the information
Qualitative Research Methods
- Interviews- it is the primary data collection method which can be conducted individually or in a group. Interview can be structured which means there is a particular order for asking the questions to the respondents and the questions are open ended, Unstructured interview in which there is no particular order of the questions and the questions are narrative.
- Case Study method – it is the most powerful method which also combines interviews with analysis and observations for the same. The researchers collect the information from different sources like brochure,magazine, newspapers etcandcomine with the interviewed data of the participant. The main motive is to obtain different aspects of a single organization at a single point or over a period.
- Observation studies- it involves not only collecting data that is visually analysed but also by listening, smelling, reading and touching it. It involves the total monitoring of the behavior of the participant and also examining the conditions.
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