Secondary Data Collection

Aug 3 • Management Notes, Notes • 1822 Views • No Comments on Secondary Data Collection

Secondary Data Collection

Levels of Information

—  Primary source of information- these are the raw data or the original source of the information without any form of interpretations that represents a position or official form of an opinion. These are the most trusted and authoritative sources because in these sources the data is not tabulated by the second party.

—  Secondary source of information:these are the interpreted form of the primary information. All type of references come under this category of sources.

—  Tertiary source of information :these can be the interpretations of the secondary sources of information but are mostly represented as indexes, bibliographies and search engines.

—  Internal Sources

  • Marketing related documents and databases
  • Documents and databases related to operations
  • Documents and databases related to human resources         Secondary Data Collection
  • Documents and databases related to finances
  • Documents and databases related to management

—  External Sources

  • Proprietary Sources

÷  Non profit agencies

÷  Business organizations

  • Public Sources

÷  Non profit organizations

÷  Businesses

÷  Government regulated agencies


Types of Information

There are five type of information that can be used by the researchers these are :

  1. Indexes
  2. Dictionaries
  3. Bibliographies
  4. Handbooks
  5. directories

Evaluating Information Source

It is very important to evaluate the source from which the information is collected. The evaluation and selection of the source is done based on the five factors:

  • Purpose or objective of the research
  • Scope of the study
  • Authority involved
  • Audience targeted
  • Format of the information

Qualitative Research Methods

  • Interviews- it is the primary data collection method which can be conducted individually or in a group. Interview can be structured which means there is a particular order for asking the questions to the respondents and the questions are open ended, Unstructured interview in which there is no particular order of the questions and the questions are narrative.
  • Case Study method – it is the most powerful method which also combines interviews with analysis and observations for the same. The researchers collect the information from different sources like brochure,magazine, newspapers etcandcomine with the interviewed data of the participant. The main motive is to obtain different aspects of a single organization at a single point or over a period.
  • Observation studies- it involves not only collecting data that is visually analysed but also by listening, smelling, reading and touching it. It involves the total monitoring of the behavior of the participant and also examining the conditions.

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