Archive for the ‘General’ Category

  • Branding in Business market

    Jul 19, 13 • 1446 Views • General • • No Comments

    In consumer market as well as in business market there is development of a new product to serve the customers. Every product has a life cycle no matter it is a industrial product or a consumer product. Different stages of product life cycle are discussed

  • New techniques in marketing

    Jul 18, 13 • 2248 Views • General • • No Comments

    The techniques used to implement a successful marketing programmer have changed increasingly in the recent years and will also continue in the coming years and there is a lot of difficulties that the firms have to face because of the shifts in the marketing

  • Buying behaviour in business market

    Jul 17, 13 • 2661 Views • General • • No Comments

    Buying behaviour in business market For any successful firm it is very necessary to understand the buying behavior of the customers and not only in the consumer market but also in the business market the marketer should be able to analyse the buying behavior

  • Customer based brand equity

    Jul 17, 13 • 1568 Views • General • • No Comments

    Customer based brand equity The unique and distinctive effect that the customers has towards the brand is the result of effective marketing of the brand which creates a valuable space in the minds of the customers. Customer based brand equity acts as a bridge

  • Competitors Analysis

    Jul 16, 13 • 1666 Views • General • • No Comments

    Analyzing the competition is the most important work that the marketer need to do before building the brand but how to identify the competition is more important task that needs to be done. Bases for the Competition – The analysis of the customer is done on